At Literati, we wear many hats. For example, I am their social media expert, the influencer marketing lead, a customer support team member, a collaborative consultant for the Creative team, and the creative director of our paid ads. As the creative behind our digital marketing, I am responsible for writing scripts, decorating sets, casting talent, filming, editing, and photography.
I work closely with our product marketing manager and consulting team to identify new opportunities to explore in our Facebook and Instagram ads. By studying the analytics and making small, intentional changes from ad to ad, I am able to get a clearer understanding of our audience and their needs. I then take these new findings and apply them throughout the entire production process. Below are examples of those findings.
Video Ads
Carousel Ads
Static Ads
