Literati
Social Media Manager
January 2022 - Current | Austin, TX
• Revamped our brand's social media presence to establish us as the 'reading experts,' crafting a strategy that positions us as a trusted resource for parents.
• Introduced captivating and informative content, resulting in engagement rates as high as 12% and over 25,000 collective new followers across Instagram and TikTok.
• Engaged with the community consistently through posts, stories, and comments on relevant posts.
• Managed seven different accounts, including two Instagram accounts with over 260,000 followers across both accounts.
• Generated authentic company content aligned with relevant events and trending topics.
• Developed the creative direction for our social media ads, consisting of carousel posts, Reels, Stories, and TikToks.
• Owned all influencer campaigns with macro content creators by sourcing, negotiating, writing contracts, developing creative briefs, establishing and tracking goals, and monitoring the success of each post.
Influencer Marketing Coordinator
August 2020 - December 2021
• Collaborated on content creation with influencers and brand partners.
• Established the company's TikTok social media platform from scratch, amassing over 10,000 followers through innovative ideas and personalized branding strategies.
• Produced high-performing social media ads by repurposing influencer content.
–––
Embodied Inc.
Social Media Content Consultant
May 2023 - August 2023 | Austin, TX
• Brainstormed, filmed, edited, and produced five TikToks weekly to enhance the company's social presence and increase brand awareness.
• Elevated the company's TikTok account, @moxierobot, from a fresh account to 57,000 followers within just four months.
• Educated the marketing team in best practices, how to identify trends, and what demographic will best serve their niche.
• Planned a content strategy that effectively conveys the brand, its products, and mission in a positive, engaging, and memorable manner.
• Monitored current trends to spot content opportunities that enhance the brand's image.
––
Duo Star Productions LLC
Project Coordinator September 2018 - May 2020 | Allen, TX
• Supported social media influencers, Mindy McKnight, Brooklyn and Bailey, and Kamri Noel in creating content and growing their audience to a collective 14.5 million subscribers on YouTube and 9.11 million followers on Instagram.
• Spearheaded creative development by writing content for websites, pitching and producing videos, and strategizing social media campaigns.
• Oversaw internal operations of the e-commerce store including managing our Shopify account, utilizing ShipStation, leading customer service, and creating copy for the website.
––
Skills
Content Creation • Advertising • Influencer Marketing • TikTok • Instagram • Twitter (X) • Facebook • YouTube • Adobe Premiere Pro • Adobe Photoshop • Indesign.