Dana Scholten - Literati

Literati delivers fantastically curated books to kids, families and schools. Through book clubs and school book fairs, they are committed to helping kids become confident and excited readers.

Every book box is hand-packed and personalized just for you! 🌈✨

This box contains five board books bursting with bright colors and interactive elements that promote cognitive development and build excitement for reading. Happy reading, Josephine!

As the social media lead, I am responsible for engaging our audiences across all platforms and presenting the brand's value props in fun and relatable ways. Of all the different roles I've had at Literati, being the social media manager has been my favorite. I love finding new and exciting ways to connect with our audience, and strive to maintain an expertly curated feed that matches the quality our customers expect from our products and services.

Since taking on the role, I've developed a strategy focused on positioning ourselves as experts in our field and as a trusted source of information for parents with young kids.

Instagram

Literati's Instagram feed is curated from a collection of inspiring quotes, captivating videos, informative reading tips, and ✨ childhood magic. ✨

These varying content types work harmoniously to create an elevated brand experience that embodies the company's values.

53,300 views

1115 likes • 64 comments • 391 shares • 270 saves

28,300 views

529 likes • 15 comments • 236 shares • 383 saves

Since being promoted to the social media lead, I have gained the kid's account over 6,000 followers, improved the engagement rate from 1.4% to 3.3%, and have amassed over 200,000 Reels views.

By using a mix of trends, editing techniques, and engaging intros, I create scroll stopping content that is informative and engaging.

20,900 views

493 likes • 8 comments • 141 shares • 3438 saves

25,200 views

329 likes • 6 comments • 71 shares • 190 saves

46,200 views

656 likes • 58 comments • 667 shares • 251 saves

24,900 views

330 likes • 15 comments • 36 shares • 180 saves

TikTok

When I first started at Literati, the company did not have a TikTok. I asked if I could make and manage the account as a passion project, and since taking on the challenge, I have gotten the channel verified and gained it over 10,000 followers.

1,700,000 views

84,000 likes • 216 comments

587 shares • 1,268 saves

64,100 views

3,948 likes • 26 comments • 996 shares • 771 saves

Like Instagram, TikTok's content is focused on being educational and informative. I spend time researching trends and identifying opportunities that will drive engagement and promote the company.

During my time at Literati, we have introduced several new products and services to the business. By leveraging social media, I am able to seamlessly blend the company's different offerings to give their audience a comprehensive understanding of the brand.

32,400 views

394 likes • 1 comment • 3 shares • 10 saves